EVENT marketing

IBM

Building experiences for the global leader in AI insights and tools, from surround events to pop-ups to larger-than-life proprietary events.

GARTNER IT SYMPOSIUM/XPO

47 of the Fortune 50 companies rely on the IBM Cloud to run their business, and IBM Watson enterprise AI is hard at work in thousands more engagements. They show up in a big way to showcase these offerings with a lobby takeover and two 20’x20’ booths in a premium location on the show floor. Attendance and feedback was overwhelmingly positive.

Gartner 2023

Gartner 2024

THINK

IBM’s largest proprietary event where over 5000 senior technology leaders gain exclusive insights, breakthrough strategies and real-world success stories. Scaled applications of technology with activations that get bring the attendees into the action.

Think 2023

Think 2024

Brought the energy back to Boston for an even bigger event that pushed the limits of experience and engagement.

CONSUMER EXPERIENCE

BOSE NFL COACH’S HEADSET EXPERIENCE

Part of the brainstorming around bringing authentic NFL coach’s headsets to a consumer experience. Testing a single store execution produced results show increased awareness of all noise cancelation headphones as well as increased store traffic by 200%, sales increases by 330%, and store-front dwell time was up 225% when compared to previous year. 

RSA CONFERENCE
Cyber security conference experience. Below are a few of the elements proposed for the event.

VIDEOWAVE DOMINATION INSTALL
Tasked with the challenge of bringing new awareness and sales to the Bose VideoWave–HDTV television with home theater built right in. What's not to love, right? A six-store installation boosted customer engagement that sent sales rocketing 260%.

RETAIL VIDEO DEMONSTRATIONS